UX/UI Design Projects
Autotrader - Usability Tests and Analyses
The Autotrader site is used by those looking to buy and sell vehicles. However, the site is one of many online resources that users can browse, compare, and buy cars from. We conducted usability tests in attempt to discover designs capable of increasing both time spent on site and leads submitted by users (sellers creating postings, offers being submitted to buy a vehicle, etc.) We discovered that the navigation bar is a key issue with the site as it hides many useful tools, such as the car comparison tool. Having easier access to these tools could reduce the likelihood of users needing to browse other sites and ultimately increase time spent using Autotrader.
Athleat - Mobile App UX/UI Design
The Athleat app aims to make weight cutting more manageable for combat sport athletes by providing personalized meal plans for athletes based off of factors like their current weight, goal weight, weigh-in date, and more. Each meal plan includes multiple options for breakfast, lunch, and dinner so users are not forced to eat the same meals everyday. Users can track their diet via the food log and search for meals, exercises, and more via the explore section.
Seat N Eat - Mobile App UX/UI Design
The Seat N Eat app is a solo project that I worked on to improve the experience of ordering food at large sporting events. The app allows users to pick their venue, browse food vendors within the venue, place an order, and have that order delivered straight to their seats based off of their ticket info such as seat and section number. It was inspired by a combination of my own experience, COVID-19 restrictions, and the prominence of apps like Uber Eats and Door Dash in our everyday lives. I conducted user interviews as well as usability tests in order to iterate and refine my designs.
